Another American Family Voices report tells Democrats how to win in 2024, with a focus on blue-collar workers in the Midwest

Katie Glueck reported for the New York Times a few weeks ago under the headline, "Democratic Report Explores Blue-Collar Struggles: ‘Our Brand Is Pretty Damaged.’"  Some excerpts from the story, about an American Family Voices study of how both Democrats and Republicans are seen in factory towns in the Midwest, follow: 

The data found that Democrats struggled with the perception that a Democratic economic plan “doesn’t exist or doesn’t help regular people’s own working families,” a claim that resonated with some base Democratic and independent voters.

Many voters studied in these “Factory Towns” are “deeply, profoundly cynical” about both political parties, the report found, with swing voters holding the impression that both Democrats and Republicans are “too extreme.”

The sharpest argument against Republicans, the polling found, was that “they are on the side of corporations and C.E.O.s and they work for the wealthy.”

Here is a quote from the report's executive summary: 

1. The presidential horse race numbers are very competitive in these counties, but Republicans are stronger in terms of the economic frame.

2. Voters have negative opinions of both parties: this presents both challenges and opportunities for Democrats. Voters in these counties tend to think Democrats lack an economic plan, but they see the GOP as the party of wealthy corporations and CEOs.

3. Populist economics and the Democratic economic policy agenda play very well in these counties. These voters respond best to an agenda focused on kitchen-table economic issues.

4. Contrary to conventional wisdom, populist economic messaging works much better than cultural war messaging. Our strongest Democratic message on the economy beats the Republican culture war message easily. The Republican economic message is a bigger threat to us.

5. Community building needs to be at the heart of our organizing strategy.

6. I recommend that Democrats and progressives make major investments in local field organizing and door-to-door, special events that build community, online community building, existing local media and progressive media targeted to these counties, and progressive organizations that make sure voters know how to benefit directly from the Biden policy initiatives of the last two years.

Back to the NYTimes coverage, Glueck queries whether laws like the Inflation Reduction Act and  investments in U.S. chip-making efforts.  The piece also helpfully addresses the issue of whether it's feasible to expect folks to know about such laws: 

“Most voters are not following national news or the details of the legislation, and many haven’t yet seen the impact on their lives,” the report said. “Working-class voters outside of the big metro areas are still leading pretty tough lives, so we have to balance the story of our success on policy with the recognition of those hard times.”

This reminds me of a favorite, revealing quote from one of the best stories ever written about the 2016 election cycle.  Alec MacGillis quotes Tracie St. Martin, an Ohio heavy equipment operator and blue-collar worker in his post-election story titled "Revenge of the Forgotten Class."  

[St. Martin] regretted that she did not have a deeper grasp of public affairs. “No one that’s voting knows all the facts,” she said. “It’s a shame. They keep us so fucking busy and poor that we don’t have the time.”

 Here's more from Glueck's story that touches on the importance of small businesses and rhetoric around them: 

The report also urged Democrats to combine traditional economic populist messaging and policies with strong emphasis on support for small businesses, as well as unions.

“Most working-class folks very much think of small-business owners as part of the working class,” the report said. It added, “Democrats and progressive issue advocates should always talk about how much they care about small businesses doing well, and should be specific about the ways they want to help the small-business community.”

A prior post on small business and regulation is here and this recent story about Congressperson Marie Gluesenkamp Perez (D-Washington) notes it is one of her priorities.  Prior posts about American Family Voices research are here and here. 

Cross-posted to Legal Ruralism.